Website Moodboard

UX Review: Baraka Real Estate Developer Website

1. Objectives of the Review

Identify opportunities for improving user engagement
Analyze and enhance the property search and viewing experience
Evaluate the effectiveness of lead generation forms
Assess mobile responsiveness and accessibility
Provide actionable recommendations for improving overall UX

2. Personas and Userflows

Persona: Alex the Investor

35-year-old finance professional looking for high-end investment properties.

Goals: Find profitable real estate investments, understand market trends
Pain points: Limited time, needs clear and concise information
Preferences: Mobile-friendly, data-driven decision making tools

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3. Technology Stack

Current Stack:

CMS: WordPress 6.6
Web Server: Apache
Frontend: HTML5, CSS3, JavaScript, jQuery 3.7.1, jQuery UI
SEO: Yoast WordPress SEO Plugin
Maps: Google Maps API
Performance: Google Font API, Mobile optimization
Functionality: Contact Form 7, WPBakery, Fancybox

4. Usability Review

User Journeys

Property search function is not prominent on the homepage
Filtering options are limited and not intuitive
Contact information is buried in the footer
Lack of clear calls-to-action on property detail pages

Design

Inconsistent button styles across pages
Poor contrast between text and background on some sections
Lack of visual hierarchy on property detail pages
Inconsistent use of luxury branding elements

Mobile

Image galleries are not optimized for mobile viewing
Contact form is too long on mobile screens
Menu navigation is cumbersome on smaller devices
Font sizes are too small on some mobile pages

5. Accessibility Review

Alt text missing for many property images
Color contrast issues on call-to-action buttons
Form fields lack proper labels for screen readers
Video content does not have captions
Keyboard navigation is difficult on some interactive elements

6. Technical Review

Performance / Speed

Google PageSpeed Insights score: 65/100 (mobile), 78/100 (desktop)

Large, unoptimized images causing slow load times
Render-blocking JavaScript and CSS in above-the-fold content
Lack of browser caching implementation

Best Practices

HTTPS not implemented site-wide
Outdated jQuery version in use
Lack of proper error handling on forms

SEO

Meta descriptions missing on 30% of pages
URL structure not optimized for key property types
Lack of structured data for rich snippets